Frost Group
Insolvency practitioners and business advisors helping clients find their way, solving financial problems and helping to keep their hard earned wealth.
The Challenge
Closing a business can be a stressful decision for many owners, but the process shouldn’t be. Frost Group takes an honest and transparent approach, setting them aside form their competitors and it was critical to get this message across and build trust from the off with potential clients.
The Solution
A full funnel approach was taken -
- The paid search account was restructured to focus on both upper funnel new customer acquisition, through to optimising high intent keywords and more efficiently spending budget.
- New landing pages were created to both ease the user journey and build trust . Page variants are robustly tested to optimise and further improve conversion rate.
The Results
+378%
-63%
+254%
Increase in Leads
Decrease in CPL
Increase in CVR
We have worked successfully with Pointer Digital over a year now, and the results have been amazing for Frost Group. There are so many Google Ads companies out there who are not reliable and certainly not trustworthy, (we have unfortunately met a few). Pointer Digital has taken the time to really get to know Frost Group and the services we offer our clients, they have been proactive in developing our campaigns for which we are incredibly grateful.
Julie Frost, Director