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Move Dance

Europe's biggest and leading dancewear retailer with a passion for providing dancers, teachers, and gymnasts with quality dance apparel since 2007, serving over 100 countries worldwide with dancewear by over 40 brands. 

The Challenge

Move Dance supply dance teachers, beginners and pros with dancewear, shoes and accessories from over 30 leading brands including their own Move Dance range.


As Europe’s leading dancewear shop, Move Dance wanted to grow sales outside of the UK, increasing market share across Europe as well as targeting significant growth in the US. Their challenge was achieving this whilst dealing with tighter margins due to increased delivery and returns costs for these regions.


The Solution

- CSS partner onboarded to reduce shopping CPCs across the whole of the EU


- Feed optimisation drove impression share higher whilst maintaining these low CPCs


- Pointer Digital worked closely with Move Dance’s local market experts to optimise ad copy across all regions


- A focus on high quality creative for Performance Max and Image extensions drove significant improvements in CTR across all campaign types


- Bid strategy optimisation allowed us to scale without diminishing returns

The Results




Increase in Revenue

Decrease in Cost of Sale

Increase in International Revenue

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