OMNES
As one of the world’s most prolific polluters, and with 85% of all textiles ending up in landfill, the fashion industry’s detrimental impact is vast, and improving the way it operates will make a huge, positive difference to the future of our planet.
The Challenge
With the affects of climate change becoming palpable, sustainable products have become valued by not just the conscious consumer. As more brands focus their efforts on being environmentally friendly, competition in the sustainability space has increased drastically.
As a new and more affordable brand, not only has it been a challenge to break through the noise, but profitability within the first purchase is difficult to achieve for new customer driving activity.
The Solution
- Overhauled the existing program to exclusively work with high quality, revenue driving publishers who align with the brand
- Tactically utilised exclusive offers to increase AOV and acquire new customers
- Leveraged publisher relationships to negotiate optimal placements with high visibility to drive more traffic and revenue
The Results
+132%
+63%
12%
Increase in Sales
Increase in Revenue
Channel Contribution
The team at Pointer delivered an excellent standard of work in a fast-paced environment, with their agility and reactiveness allowing us to grow our paid and affiliate channels in a lean, cost-effective way.
Edward Montagu, Head of Digital